Executive Branding

"Self promotion" is such a loaded term, it's no wonder that many of us find it somewhat distasteful. But if you instead think about personal branding as "sharing your successes with people who matter," you'll realize how simple—and valuable—it can be. In her April 2 "Calling the Game" video, Bobbie LaPorte shares an example from her own experience. By using a LinkedIn post to congratulate a client, she was also able to reinforce her own personal brand in a natural and authentic way.

Following up on her video series on Executive Branding and Self Promotion, Bobbie LaPorte's March 26 "Calling the Game" video follows up with a real-life example of one of her clients. Learn how this Engineering leader successfully implemented her own personal brand to build her career—while supporting and inspiring those around her.

In Bobbie LaPorte's March 12 "Calling the Game" video, she focuses on the Who, What and Where of bringing your executive brand to life. The more you practice, the more natural it becomes—helping you to share your value and stand out from your peers.

Defining your "personal brand" is not just for A-list celebrities—and it's not as hard as it might sound. Watch Bobbie LaPorte's March 5 "Calling the Game" video for some practical tips you can follow to uncover and articulate your own brand. You might be surprised at what a powerful tool this can be!

Most leaders find the idea of "self promotion" distasteful—but it's actually an essential skill to help define your brand and build your career. Watch Bobbie LaPorte's February 27 "Calling the Game" video to learn why it's so important.