Achieve Beyond Expectations

Founded by former Fortune 50 senior executive Bobbie LaPorte in 2002, RAL & Associates has helped hundreds of professionals and blue chip companies “achieve beyond expectations” with its proven career management and leadership development services.

RAL & Associates specializes in working with senior executives – in transition and in position – to “stay in demand” by cultivating a high level of executive readiness. Bobbie guides clients to develop a clear vision for their careers, strategic plans to achieve their goals, and robust
professional networks and the personal visibility necessary to thrive in today’s competitive job marketplace.

Develop Winning Strategies

A four-time Ironman triathlete, Bobbie believes that by adopting the mindset and strategies of an endurance athlete, individuals can reach that
“best next step” in their careers – whether it is advancing in their current organization, excelling in a new leadership role or finding a rewarding job
in this challenging market.

RAL & Associates’ expert career advice has been featured in MarketWatch, The Financial Times, Investor’s Business Daily, MSNBC, and newspapers
across the nation.

As part of its corporate leadership consulting practice, RAL & Associates works with forward – thinking companies to launch and facilitate
empowering Corporate Women’s Initiative (WINs) programs to help women advance their careers within the corporation.

Get Connected

RAL & Associates views networking as the currency for today’s successful executive and has developed several influential forums to connect
professionals.

Signature networking forums include the award-winning “When She Speaks – Women in Leadership Series” for women on the leadership track, “Transitions” for Bay Area executives moving into new positions and Watermark’s “Careers in Motion” Series for senior executive women.

Get Inspired

Bobbie’s authentic experience leading Fortune 50 companies, unique philosophy of harnessing an athlete’s mentality for success, and engaging style
make her one of today’s most dynamic speakers in the field of career management and leadership development.